
Adobe’s Vice president of Generative AI, Alexandru Costin has been pushing the AI integration heavy. Adobe has always been on top of the industry for new technology features.
Alexandru Costin said in Adobe Max 2024 “we’re embracing the technology, we’re putting it in our tools, and we’re asking you and hoping you use it, because you can be very successful in this new world [if you] use the tech. If you don’t use the tech, you won’t compete with other creatives that use the tech.”
It would seem that the reason they’re leaning so heavy into AI is because they want to stay ahead of the industry. Since every the trends are moving towards a AI future they are jumping out in front.
